branding
Build A Brand You’re Proud Of.
Your brand isn’t just how it looks. It’s how people remember you, trust you, and decide to work with you. And it should reflect the quality, value, and purpose behind everything you do.
Why Branding Matters.
A strong brand makes everything easier. When your visuals, tone, and messaging are aligned, your day-to-day decisions become simpler. You know how to show up. You know what to say. And you know what feels right for your business. It gives your content a clear direction, your marketing a strong foundation, and your audience a reason to pay attention.
Your brand also works hard for you behind the scenes. It builds trust, helps people understand your value, and makes your business more memorable. If you’ve ever felt unsure about your logo, hesitated to send someone to your website, or felt like your business has evolved but your brand hasn’t, it might be time to make a change. A thoughtful, well-built brand doesn’t just look good. It gives you the clarity and confidence to show up consistently, both online and off.
why it’s worth it
Why Businesses Love It
Clarity on What You Stand For
Your brand becomes more than a logo. It reflects your purpose, values, and the people you’re here to help.
Confidence to Show Up
When your brand feels aligned, you stop second-guessing and start sharing with pride. Whether it’s online, in person, or in print.
Say it Your Way
We help you say what you do in a way that makes sense to your audience and feels natural to you.
Visuals That Match Your Level
No more DIY or AI logos. You’ll look polished, professional, and ready to grow.
A Consistent Experience Everywhere
From your website to your social posts, your brand stays cohesive, which builds trust and recognition over time.
Foundations That Grow With You
Whether you’re just starting out or evolving into something bigger, your brand is built to adapt as you do.
What’s included?
What You Get
Brand Discovery & Strategy Session
We start with a deep dive into your business. We go over your goals, audience, values, and what makes you different. This forms the foundation for a brand that feels like you and works for where you’re headed.
Brand Positioning & Messaging Development
Together, we define your brand’s voice, tone, and key messages. You’ll walk away with clear language that explains what you do, who you help, and why it matters.
Visual Identity: Logo, Colours, Typography
A complete visual toolkit designed to reflect your brand’s personality and positioning. This includes your primary logo, variations, colour palette, and font selection. All crafted to feel cohesive and professional.
Brand Style Guide
A practical guide that pulls everything together. It outlines how to use your brand consistently across platforms, whether you’re creating social posts, updating your website, or briefing a designer.
Flexible Add-Ons as You Grow
Need custom graphics? Web design to match your new brand? We can package these services for a discount.
case study
Take a Look at Some of Our Work
A Whimsical Yet Elegant Brand for a Wedding Videography Duo
We crafted a distinctive brand identity for a new wedding videography business built on family, storytelling, and imperfection.
The result? A confident, heartfelt brand that feels as personal as the people behind it. Helping Something Blue stand out from the crowd and connect meaningfully with their clients.
testimonials
Results That Speak for Themselves
“The Courier Company Nationwide have been working with Wilson Design for just over a year now, Mathew has been excellent to work with, he goes above and beyond to make sure that he understands your business and what you want your marketing to achieve. I would highly recommend his services.”
Nick – The Courier Company Nationwide
“I’ve been working with Wilson Design and Marketing since 2022 and can’t recommend them highly enough. They are creative, responsive and an absolute pleasure to work with. Over the years they’ve helped me grow my social media presence, boost my brand awareness and successfully run advertising campaigns — taking each one from design through to completion. They also create beautiful programme designs for me, and I’m now looking forward to embarking on a website redesign with them.
If you want a marketing company that’s talented, approachable and genuinely cares about your business, Wilson Design and Marketing is the one!”
If you want a marketing company that’s talented, approachable and genuinely cares about your business, Wilson Design and Marketing is the one!”
Vicky – Vicky Grant School of Dance
“Great personal service and completely catered his package to the unique needs of the Business.
Works closely with me and the team to take the best marketing approach to each part of the business. Runs all our socials and website as well as regular updates on current performance.
He continuously looks for improvements and even better he designs his own marketing material instead of the same old Canva templates making you stick out from the crowd.”
Sam – St Ives Corn Exchange
how we work
Discover
We kick things off with a collaborative strategy session. Not just a form or checklist. We dive into your business goals, your audience’s mindset, what’s worked before, and what’s been holding you back. This is where we uncover the real problems you’re facing.
It’s all about clarity, so we’re not guessing when we move forward
how we work
Design
With strategy locked in place, we build the assets that match your goals. Whether it’s a content plan, a website overhaul, a full rebrand, or a funnel that guides people to take action.
This phase is creative but grounded in logic: design, copy, visuals, and tech setup that work together to create actual momentum.
how we work
Deliver
Here’s where we take it off your plate. From scheduling content and managing social channels, to launching your ad campaigns or updating your website — we implement the work, optimise as we go, and send you clear, no-jargon updates so you know what’s happening.
You get results. We handle the “doing.”
a bit about social media
Frequently Asked Questions
What platforms do you manage?
We typically work across Instagram, Facebook, and LinkedIn, but it all depends on where your audience is most active. We’ll help you choose the right mix based on your goals.
How involved do I need to be?
This is entirely up to you! There are a few things we need to set up first, but after that you can either choose to be informed about every post we schedule, or if you prefer to wait until our monthly meetings that works too! Sometimes we’ll ask you to provide us with some images or videos for content.
Will I still need to post anything myself?
Only if you want to. Many of our clients like to add spontaneous behind-the-scenes content, but we build the core presence for you.
Do you respond to comments and messages?
That’s an optional add-on called Community Management. Some clients love having us engage with their audience directly. Others prefer to keep that in-house. We’ll tailor it to you.
How do I know it’s working?
You’ll get a simple and easy to understand monthly insights report showing performance metrics, trends, and recommendations.