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Case Study

The Centre Theatre Players Website Redesign

Project Info

In 2021 I was approached to redesign the website for the local amateur dramatics group The Centre Theatre Players. The Players have a strong fanbase and a great reputation in the local area, with almost 3,000 tickets sold just for their January pantomime every year.

This project started with a mindmap/sitemap hybrid that allowed me to explore what was needed on each page of the site.

The priorities for this site were simple: it needed to be a place for cast members and audience members alike to be able to stay up to date on the latest news for upcoming shows, and look back at some of their favourite memories.

 

The next step was to create a rough wireframe for some of the pages to give an idea of how the layout of the site would look. One of the earliest decisions made was to use dark mode as a default for the site, so that audience and cast members can look at the site while in the auditorium without blinding themselves with the white light from their smartphone or tablet.

I also wanted to avoid the traditional ‘banner’ style that is used on so many websites, and made sure to only have a hero section on the homepage as it was the only page that needed one.

Once the designs were complete we began working on the copy for the website. There was no real brand identity in place to provide any guidance for tone of voice so we took this from our discovery session and deep rooted understanding of the brand. The copy needed to be humble, normal, and refer to the brand using “we” “us” and “our” words. Copy is one of the most important elements of a site, and we used it to help enforce the message that The Centre Theatre Players are a friendly, family environment.

The final site was built and hosted on Webflow. 

Let’s Work Together

Get in touch with us today, and let’s start the conversation. Whether you have questions, ideas, or are ready to kickstart a project, we’re here to listen, assist, and collaborate. Your success begins with a simple message.

matthew.wilson@wilsondesign.net
+44 7982 155970